What is the purpose of customer segments in Dynatrace?

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The purpose of customer segments in Dynatrace is to allow users to drill down into individual sessions. Customer segments provide a way to categorize and analyze user interactions based on specific criteria, such as behavior, demographics, or transaction history. By doing this, Dynatrace empowers businesses to identify patterns, understand user journeys, and tailor experiences for specific groups of customers. This level of detail enables deeper insights into not just aggregate performance but also the specific experiences of users, which supports focused analysis and targeted optimization efforts for enhancing customer satisfaction and engagement. In contrast, other options deal with broader aspects of analysis or operational efficiency that do not specifically pertain to the deep individual session insights offered by customer segments.

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