What are some of the conversion goal metrics tracked by Dynatrace?

Dynatrace tracks various conversion goal metrics, with user action being a key metric. User actions refer to specific activities performed by users on a website or application that can be defined as significant for business objectives, such as making a purchase, signing up for a newsletter, or completing a contact form. Tracking these actions allows businesses to gain insights into user behavior, assess the effectiveness of different features or campaigns, and ultimately measure the success of their conversion goals.

User action metrics can help organizations understand user engagement and identify areas that may need improvement to enhance the user experience and drive higher conversion rates. This focus on user actions enables businesses to take data-driven decisions to optimize their processes and meet their goals more effectively.

In contrast, metrics like time spent on site, search engine optimization, and number of clicks per session provide useful information about user behavior but do not specifically define conversion goals. They can be indicators of engagement or interest, but they do not directly measure the actions that contribute to achieving desired conversion outcomes.