How does Session Replay handle personally identifiable information (PII) data?

Session Replay handles personally identifiable information (PII) data by automatically masking it. This is crucial for maintaining user privacy and complying with various data protection regulations, such as GDPR and CCPA. By masking PII, Session Replay ensures that any sensitive information, such as names, email addresses, or phone numbers, is obscured before the session data is recorded. This approach allows organizations to gain insights into user behavior and interactions while protecting individuals' privacy and avoiding legal repercussions associated with improper handling of personal data.

This safeguarding of PII not only builds trust with users but also aligns with best practices in data governance.